After a 4-month closure and an extensive RM3.5 million renovation, Celebrity Fitness’ 1 Utama club has reopened! It is the first Celebrity Fitness club in Asia to feature a complete new look with a modern design which reflects Celebrity Fitness’s recent brand refresh exercise. The new and improved club also includes upgraded facilities and a refreshed, ultra-trendy group fitness studio. And to go with all that is a new brand anthem titled ‘Unleash the Star’.
The most obvious outcome from the brand refresh is the new logo. With a more contemporary look, it honours Celebrity Fitness’ heritage by preserving the iconic star symbol which complements the brand’s ‘celebrity’ positioning.
Besides the logo change, the brand refresh includes a revitalised purpose, new verbal and visual identity, colour palette, corporate fonts, an image library featuring Celebrity Fitness instructors and trainers, now referred to as StarMakers.
Celebrity Fitness will gradually refresh the rest of its 25-club estate in Malaysia, including club makeovers, new signage, and new staff uniforms – starting with Celebrity Fitness Mid Valley Megamall, which will be closed for a 3-month renovation from 1st March. At the same time, Celebrity Fitness Jaya One will be extended by an additional 4,000 sq ft with a makeover using the new identity. New clubs will also be opening at MyTOWN Cheras and Paradigm Mall Johor Bahru, set to open its doors on 12th March and mid-June respectively.