If you’re a fan of fit fashion, there’s something to look out for in 2018 as sportswear giant, Reebok has just announced a partnership with fashion powerhouse Victoria Beckham. The iconic British designer is joining Reebok’s growing coalition of accomplished women to push new boundaries in the brand’s long-time mission of empowering women to be the best version of themselves.
The new Reebok x Victoria Beckham collection is slated to be launched later in 2018, and will sit in the Reebok Innovation Collective – a brand initiative that focuses on developing footwear and apparel that delivers the next generation of performance and expression, from conceptual runway designs to tech-driven products.
“I have always championed instilling confidence in women and Reebok is a brand that has been at the forefront of this same message for decades. To have the opportunity to challenge the traditional notions of fitness wear within a fashion context is something I have always wanted to do. I have long incorporated sportswear into my wardrobe and daily life and I am thrilled to be coming together with Reebok on such a dynamic proposition,” says Beckham.