Drop by any Skechers store and chances are high you’ll come face-to-picture with Demi Lovato, who’s the new face of the brand’s global campaigns.
Here’s what the multi-platinum selling recording artist and actress has to say about her fave sneaks, feeling comfortable in her own skin, and the first album she bought.
S: This is your first Skechers campaign – tell us more about it!
D: Everyone is unique and Skechers embodies that. Their Skechers Memory Foam shoes conform to YOU, so it’s a customised fit. I think everyone should celebrate their individuality and I’m happy to collaborate with Skechers in promoting this message.
S: What got you psyched to partner with Skechers for a global campaign?
D: Because I love the brand! They’re so comfortable and fit well into my day-to-day life. Everyone loves to be comfortable, and Skechers are a perfect combination of sport and fashion.
S: Which Skechers shoes are your fave?
D: I love the new Skechers Sport line because the prints are so fun and colourful. It’s not what you would normally expect to see on a sneaker. My fashion choices are often unexpected, so these are the perfect shoes for me. Plus, the Skechers Memory Foam is like pillows for your feet!
S: If we peeked at your shoe collection, we would find?
D: A lot of comfortable sneakers and some really cute boots!
S: What would you tell your teenage self about managing life in the spotlight?
D: When I was a teenager, my role models were all thin. Because of what I saw in popular singers/icons as well as models in the magazines and on TV, I thought that was what I was supposed to look like. I’ve realized that isn’t real life though; people have curves and that is beautiful and sexy. I am proud of my body now – I’ve truly never been happier.
S: Why is it so important to you to empower other young women?
D: Being a role model is extremely important to me. Growing up, I didn’t have many people in the public eye to look up to, who would say “it’s ok to be yourself.” I’ve learned to embrace my body and who I am, so now I want to let the world know that you can totally be yourself. Thin or curvy, long hair or short, dressed up or casual, it is all about being you and being confident in your skin. You are more beautiful and powerful when you carry yourself with confidence.
S: What’s your style philosophy?
D: My style philosophy is to stay true to who I am; to be my own unique self. That is when I am happiest. When I’m on stage it is probably edgy heels or boots and a leather jacket – as fun and crazy as I feel at that moment. And when I am not on stage, chances are I am comfortable in a T-shirt and my Skechers
S: So how do you keep up an active lifestyle given your schedule?
D: I focus on eating right – I am usually snacking on carrots and celery, as well as staying positive and active. Performing is a huge part of my fitness regimen – It keeps me spiritually and mentally balanced and it also helps me stay conditioned for touring.
S: Cool! What’s the first album you ever bought?
D: Britney Spears!
S: What about hidden talents, do you have any?
D: I can turn myself into a human pretzel!